Why Providing Social Media Customer Care is so important for your Small Business [Infographic]

Social Media Customer CareAre you using social media to deliver better customer service?

Do you want to see how important this new trend could be for your business?

Before we start, here’s a couple of interesting stats which highlight the importance of providing excellent customer care and support through Social Media.

  • 95% of businesses believe their customer care has a direct impact on their brand image
  • People spend between 3% and 20% more when they get a response to their queries.

Providing good customer service to your clients is key to the success of your company. Add to this the importance of Social Media as a business tool to generate new business, brand recognition and provide consistent and fast customer support and you’ve got the makings of what could be your unique selling proposition; providing excellent Social Media Customer Care. [Read more…]

61 Simple and Low-Cost Ways to Reward Employees and Boost Motivation

Ways to Reward EmployeesAre you looking for simple ideas and suggestions on how to reward your employees and increase motivation?

Is bringing the best out in your employees high on your list of priorities?

There’s no doubt that praising and rewarding employees is good for your business and helps create a positive work environment which increases productivity and, ultimately, profits.

In today’s difficult and, sometimes harsh, economic climate, a well-structured rewards and recognition program becomes and effective (and often low cost) way to improve employee morale and performance.

It’s important to point out that it’s often the things that don’t cost money – or are reasonably cheap to implement – which are most effective. [Read more…]

Instagram for Business: 30 Simple Tips & Tricks For Quick Success

Instagram for BusinessSo you’ve decided to embark on the exciting journey of using Instagram for your business – and, ultimately, drive traffic to your website – but need a little help in figuring things out…

Well, this list of 30 simple and easy-to-implement tips is certainly going to help you on your way to Instagram success! Just work your way through each of the points and apply the ones which make most sense to you (or all of them, if you’re feeling adventurous). [Read more…]

How to Handle Customer Complaints in 5 Quick & Easy Steps

Handling Customer ComplaintsAll businesses have to deal with customer complaints, it goes with the territory! It’s not the most pleasant of situations but it is something that we all have to face at some point. The important thing is to have a good customer complaints procedure in place so that you can turn potentially negative situations into positive ones.

How many times have you been faced with an angry customer, upset with the service received and demanding an explanation, an apology or, god forbid, some form of compensation! I’ve worked in hospitality for most of my life and have had my fair share of customer complaints to deal with. Luckily for me, one of my first bosses was a great believer in staff training and introduced us to a very simple but effective 5 step procedure to deal with customer complaints. [Read more…]

How to Quickly Set Up a Pinterest Business Account and Verify Your Website

How to set up a Pinterest Business AccountHave you considered using  Pinterest Marketing to promote your business and help drive qualified traffic to your website?

With over 100 million active users and growing rapidly, it’s a social network you can’t afford to ignore. Here’s a few eye-opening stats:

  • 93% of pinners use Pinterest to plan Purchases
  • 87% of pinners have purchased something because of Pinterest
  • Only 5% of U.S small businesses are using Pinterest at the moment. Could this be an opportunity for you to jump ahead of your competition and dominate your market in this visual platform?

Source of the above stats (and a great place to see more Pinterest business related statistics): [Read more…]

How to Make an Explainer Video for Your Business Using a Simple Online Editor: Rawshorts

How to Create an Explainer VideoAre you looking for a quick, easy and low-cost way to create video for your small business?

Have you been considering adding explainer videos to your marketing arsenal but just didn’t know where to start?

If you haven’t given video too much thought, here’s a few statistics which might get you excited:

  • Experts believe that by 2017, video will take up 69% of consumer internet traffic
  • 69% of marketing, sales and business professionals have used video marketing and another 31% are planning to
  • Sites that include video have, on average, an extra two-minute dwell time compared to sites that don’t

(Source: Business2Community.com) [Read more…]

Clarity.fm: On Demand Business Advice from Top Experts (at Affordable Rates)

Clarity.fm - Expert business advice at affordable pricesAs a small business owner or entrepreneur trying to launch a new startup, you’re constantly facing situations where you require good expert business advice to solve a problem or just someone to discuss ideas and strategy with.

Hiring consultants who charge exorbitant retainers is out of the question and chatting about these issues with your mates at the pub is probably not the solution you’re looking for.

Enter Clarity.fm. [Read more…]

A Book That Will Help You Create an Awesome Name For Your Brand

Hello My Name is Awesome Book ReviewI always thought that coming up with names for products and brands was a highly skilled and complex process that was better left to the wizards of the written word.

That was until I came across a fabulous book: Hello, My Name is Awesome: How to Create Brand Names That Stick by Alexandra Watkins, a former award-winning advertising copywriter and the founder of naming agency Eat My Words.

Don’t get me wrong, finding the perfect name for your business still requires hard work, extensive research and considerable investment in time; however, this fantastic little book (it’s under 100 pages) delivers knowledge and insights which will allow anyone to come up with ‘awesome’ brand and product names, even those with limited creative skills. [Read more…]

Who Else Wants to Increase Their Instagram Engagement by 182%?

How to increase engagement on InstagramAs with any major Social Media network or platform, high engagement levels are critical for ongoing success and growth on Instagram.

As one of the fastest growing social platforms – over 200 million users – Instagram boasts user engagement levels which are 15 times greater than those on Facebook and a staggering 40 times more than on Twitter. It truly is a social media monster which provides outstanding customer engagement potential, whether you use it as a standalone social network or you combine and sync it with other social media accounts.

So can you really increase Instagram engagement by 182%? Well, Neil Patel certainly believes you can and in the Infographic embedded below he outlines the simple steps you need to take to do achieve this massive boost in engagement. [Read more…]

Why Your Business Needs a Blog: 23 Compelling Reasons

23 compelling reasons to start a business blog Does your business have a blog?

Have you delayed taking the plunge because it’s just too much work or don’t have the technical expertise to get a blog up and running and, to then, maintain?

Whilst I’m not going to deny the fact that business blogging is hard work – at least doing so properly – there are a few stats you need to be aware of before you discard blogging from your marketing toolkit.

This interesting article on the Hubspot Blog highlights some fascinating stats about blogging: [Read more…]