One significant determining factor of online success is the ability to choose the right keywords. Ideally, you want keywords that have high demand and low supply but many people don’t know how to go about finding those golden nuggets. Keyword research is one of the things most people are aware of but really don’t know why they’re supposed to do it or how to do it well.
In addition to demonstrating the viability, supply and demand, for your topic, keywords will also help you optimize your site for the search engines – it’ll help you determine what content your audience is hungry for.
Essentially, with keywords, you’re looking for the words or phrases that everyone is searching for and few websites are providing. It takes research, quite a lot of research, to find these golden nuggets but once you do, you’re set. Let’s look at how it’s done.
Step One. Choosing Your Basic Keywords
To start, choose a main topic your business is about. For example, if your business is about coffee makers then you’d start with that basic keyword. However, the keyword “coffee makers” is liable to be a very competitive keyword and if you’re just getting started in business, trying to optimize your site for it is like swimming upstream. It’s better, easier, and more profitable to optimize your site for more niche specific keywords like, Italian made coffee makers or single serving coffee makers.
Step Two. Finding Those Niche Specific Keywords With High Demand And Low Supply
Visit adwords/Google.com/KeywordToolExternal. Enter your keyword/keyword phrase here and you’ll see a list of possible keywords along with supply and demand data in the form of advertiser competition and approximate search volume.
The ideal is to see a low advertiser competition and a high search volume. That means many people are searching for your keywords but there aren’t many businesses targeting those keywords. Good demand and low supply.
KeywordSpy is another useful tool to research your competition. It also helps you generate keyword ideas. Likewise, wordtracker.com, a subscription based service, will show you how many searches have been conducted for your keyword phrase, how many they predict, how many pages Google lists for that search term and a number called KEI or Keyword effectiveness indicator. The higher the KEI, the better. The higher the predict number, the better and the lower the Google number the better – combined they indicate high demand and low supply.
Once you have your list of keywords narrowed down to niche specific keywords with high demand and low supply, it’s time to make use of these keywords, write content utilizing them, optimize your website for them and start driving traffic to your website in droves.