How to Make an Explainer Video for Your Business Using a Simple Online Editor: Rawshorts

How to Create an Explainer VideoAre you looking for a quick, easy and low-cost way to create video for your small business?

Have you been considering adding explainer videos to your marketing arsenal but just didn’t know where to start?

If you haven’t given video too much thought, here’s a few statistics which might get you excited:

  • Experts believe that by 2017, video will take up 69% of consumer internet traffic
  • 69% of marketing, sales and business professionals have used video marketing and another 31% are planning to
  • Sites that include video have, on average, an extra two-minute dwell time compared to sites that don’t

(Source: [Read more…]

A Book That Will Help You Create an Awesome Name For Your Brand

Hello My Name is Awesome Book ReviewI always thought that coming up with names for products and brands was a highly skilled and complex process that was better left to the wizards of the written word.

That was until I came across a fabulous book: Hello, My Name is Awesome: How to Create Brand Names That Stick by Alexandra Watkins, a former award-winning advertising copywriter and the founder of naming agency Eat My Words.

Don’t get me wrong, finding the perfect name for your business still requires hard work, extensive research and considerable investment in time; however, this fantastic little book (it’s under 100 pages) delivers knowledge and insights which will allow anyone to come up with ‘awesome’ brand and product names, even those with limited creative skills. [Read more…]

Color Psychology in Business & Marketing: The Definitive Guide

Color Psychology in Business & MarketingEver wonder why companies use certain colors in their branding and marketing?

I certainly have. I was so curious about the use of color psychology in the business world that I decided to do a little research and find out exactly what using specific colors means for a brand.

Below I’ve summarised and explained the meanings behind some of the main colors used in marketing  – how it affects your potential customer – and how use of each color contributes to the purchasing decision. [Read more…]

Daily Deal Sites: Should Your Small Business be Using Them?

Daily Deal Sites

I’m sure you’ve heard of Groupon – undoubtedly one of the most famous and popular daily deal  sites (sometimes referred to as Group Buying Sites or Flash Sales) in the world. If you’re anything like me, your inbox is probably full of their tempting offers!

But do you know how these group buying sites work? Have you been tempted to promote your products or services through one if these sites?

If the answer is yes, then you’re going to want to read on as I explain what Daily Deal sites are and discuss some of the pros and cons of using them to market your products and services.

How do Daily Deal Sites Work?

They aren’t called group buying sites for nothing… basically, each deal promoted through [Read more…]

Small Business Needs to Embrace Technology in Order To Thrive in Today’s Market Place

Small Business TechnologyThere is no doubt that the Internet has revolutionised our lives, both on a personal level and in the way we do business. Businesses, small and large, have tapped the power of the web in order to have access to more customers; the benefit is twofold: more customers and the tools to offer them a more personalised and tailored service. All of this is great news for those tech savy entrepreneurs out there who have mastered all the latest technologies, but what about those who are clueless when it comes to a computer? Well, they are going to have to get learning! New technologies will be the diffentiating factor and small business owners and entrepreneurs that have yet to familiarise themselves with these technologies really need to get their skates on if they dont want to be left behind!

So how can modern technologies be used to help entrepreneurs and Small Businesses? Here’s a few suggestions to get you started:

Offer a More Personalised Service and Make it Easy for Customers and Clients to Contact You

Some might argue that the beauty of the internet is that you have access to customers and can actually carry out transactions with them without ever having to see or even speak to them; whilst this is true, we musn’t forget that talking to customers and offering a more personalised level of service can be an important factor in winning new customers and, perhaps more importantly, keeping hold of exixting ones!

Technology has made it possible to have the convenience of an Internet business while still talking and being personal with your customers. Technologies like Skype or Messenger allow you to talk to your customers at the touch of the button; video conferencing software and services allow you to have business meetings or give a business talk; Forums or Message Boards allow customers to ask questions relating to your business. The great news is that you can get access much of this technology at affordable prices and in many cases, for free!

Advertising your business

There are all kinds of new and unique ways to advertise your business online. PPC Ads, online yellow pages, banners, are some of the more “well known” methods but there are more…..and many of them are free. You can submit press releases about new products and services, use Social networking sites like Facebook to reach new customers and potential business partners and you can also submit your websites or blogs to specialised directories making it easier for your target customers to find your business online.

If you are a Small Business Owner or Entrepreneur, you probably can’t afford to pay for an expensive TV commercial? The alternative? How about a small hand help video camera? Nowadays you can find mini pocket cameras with High Definition quality for as little as $150. You’ll find that they are easy to use and will allow you to produce videos and post them to You Tube or one of the many video distribution sites; you only have to invest a little time but the benefits can be substantial. Your videos can help you deliver your marketing message in a more personal way; customers like to put a face to the company they are dealing with. If you are really creative, you may just find your recently uploaded video going viral and allowing you access to whole new base of customers. An example: thousands of blenders have been sold simply because of the popularity of the “Will it Blend” video series – a simple but very clever idea which has given this company exposure that would have cost millions as a TV commercial!

Keeping customers up to date

Having a presence on the Internet will also allow a small business to keep their customers informed about their products and services. They can visit your blog, subscribe to your RSS feeds, or even sign up for your latest webinar or newsletter. With a little work to set these systems up, you can really offer customers a more personal and individual touch every time they log on.

The opportunities available are endless. As a Small Business Owner or Entrepreneur, you just have to keep your ear to the ground and invest a little time and effort in keeping up to date with new technologies and how you can apply them to your business. One of the aims of this blog is to provide you with a regular flow of information that you can easily use to keep at the forefront of your industry, so keep reading….. 😉

Image Credit: cheetah100

Social Network Advertising – Why you Should be Doing It

To run a successful business, whether it’s traditional or online, it helps to keep up with current technology.  More importantly, learning to use the latest technologies to your advantage.  One great tool that savvy business owners are using to promote themselves is social networking. [Read more…]

Viral Marketing Campaigns – What are they and How can they Help you Get More Customers?

So what are viral marketing campaigns? Yes, the name is a little unfortunate but don’t be fooled as this is a highly profitable marketing tool. We tend to associate the name viral with death and destruction but in this case nothing could be further from the truth as a properly executed viral marketing campaign can be an extremely valuable asset to your business. [Read more…]

How to Write a Successful Press Releases in 5 Easy Steps

If you want to promote your business and generate traffic to your website, then you need to be writing Press Releases. As with Article Marketing, writing press releases is a cost efficient way to drive traffic to your site and get publicity for your business. Yes, you have to invest time in writing them, but once that is done, the distribution of the press release is free – unless you used a paid service such as (highly recommended if you have a good story to tell and want to get maximum exposure.) [Read more…]

The Importance of a Having a Unique Selling Point

So, you’ve thought about your business, picked your niche, and now you’re ready to get started. Before you do anything else, try the following;  go to Google and type in the keywords that apply to your business. Unless you are selling or promoting something really unique and different, chances are, you’re going to find quite a few hits for your search. Think about it, these are all people you’re going to be competing with. The key to succeeding in your business is having a USP – a unique selling point. [Read more…]

Networking 101

Networking is a great way to catapult your business in a short time…..if you know how to do it right. You can find customers, business partners, mentors and more. The key is how to find people and communicating with them correctly. Here are just a few tips for how to network effectively. [Read more…]