Archive for Sales & Marketing
How to Use Customer Testimonials To Your Advantage
Posted by: | CommentsPeople buy for a number of reasons. We buy because we like the personality behind a product or company. We buy because the product or service taps into an emotional need and we buy because experts tell us to – credibility and authority. Read More→
A Beginner’s Guide to More Effective Marketing
Posted by: | CommentsDo you find yourself spending vast amounts of time and money on marketing only to find that your efforts have been practically wasted and you have no new business to show for it? You are not alone – this situation is common amongst small business owners and entrepreneurs, actually it’s common in all types of company, even the larger ones. Successful marketing of your business depends on Read More→
Key Tips to Help you Prepare a Small Business Marketing Strategy
Posted by: | CommentsAs a small business owner or entrepreneur you are often limited as to the resources- both financial and physical – that you have access to for Marketing. This lack of resources should not detract you from your objective of creating a powerful marketing strategy. Small businesses can compete with larger, more powerful market players but you need to focus on winning small battles in niche markets rather than the war in a larger market. It’s all about leveraging your key strengths as a small business owner and using them to your advantage. Read More→
5 Tips on How to Use Visuals to Market Your Business and Your Products
Posted by: | CommentsWe tend to be very visual people and often make purchasing decisions based on an image alone. Our vision is our primary sense and we tend to rely on it to make quick assumptions about people and products. This means image can play a strong role in both the branding of your business as well as your profitability. Here are 5 tips on how to use great visuals to market your business and your products. Read More→
Strategic Marketing: Seven Steps to Effective Marketing
Posted by: | CommentsStep 1: Focus on your core product.
An Arizona Advertising pro told me that a very successful
e-newsletter entrepreneur has built his business around this
mantra: “Prospects buy when they trust your value is applicable
to them and believe your company is stable.” This strong
position allows him to constantly check up on the services and
value he’s providing his customers. Keep this statement in mind
as we go through the rest of the seven steps, because
internalizing this mantra is the key to a solid plan. Read More→