Customer Testimonials – How to Use them to Your Advantage

Why do people buy products or services? It could be for a number of reasons, for example, because a specific product or service fills an emotional need. We might also buy because we like the actual person or personality behind a product or company or because a sales person has done a really good job in persuading us! [Read more…]

Five Great Reasons to use Email Marketing to Increase Sales

Do you own an online business or is it a more traditional “Brick and Mortar” store? Either way, you need to be using email marketing for your business. It is important that you be in regular contact with your clients, whether it be to communicate a special promotion or simply to give them interesting information related to your market and product. Skeptical? Then have a look at these five reasons for using email marketing in your daily business activities. [Read more…]

5 Tips to improve your PowerPoint Presentations

Making presentations changed completely When PowerPoint, a software product developed by Microsoft, was released in the late 1980’s and early 1990’s. All of a sudden dull office meetings were interesting again. PowerPoint is now a common software application in most businesses and most people have it installed on their PC. Although it’s still a great presentation tool, one needs to use it wisely in order to make a powerful and memorable presentation. Here’s 5 tips on how to do this: [Read more…]

How to Use Customer Testimonials To Your Advantage

People buy for a number of reasons. We buy because we like the personality behind a product or company. We buy because the product or service taps into an emotional need and we buy because experts tell us to – credibility and authority. [Read more…]

A Beginner’s Guide to More Effective Marketing

Do you find yourself spending vast amounts of time and money on marketing only to find that your efforts have been practically wasted and you have no new business to show for it? You are not alone – this situation is common amongst small business owners and entrepreneurs, actually it’s common in all types of company, even the larger ones. Successful marketing of your business depends on [Read more…]

Key Tips to Help you Prepare a Small Business Marketing Strategy

As a small business owner or entrepreneur you are often limited as to the resources- both financial and physical – that you have access to for Marketing. This lack of resources should not detract you from your objective of creating a powerful marketing strategy. Small businesses can compete with larger, more powerful market players but you need to focus on winning small battles in niche markets rather than the war in a larger market. It’s all about leveraging your key strengths as a small business owner and using them to your advantage. [Read more…]

5 Tips on How to Use Visuals to Market Your Business and Your Products

We tend to be very visual people and often make purchasing decisions based on an image alone.  Our vision is our primary sense and we tend to rely on it to make quick assumptions about people and products.  This means image can play a strong role in both the branding of your business as well as your profitability.  Here are 5 tips on how to use great visuals to market your business and your products. [Read more…]

Strategic Marketing: Seven Steps to Effective Marketing

Step 1: Focus on your core product.

An Arizona Advertising pro told me that a very successful
e-newsletter entrepreneur has built his business around this
mantra: “Prospects buy when they trust your value is applicable
to them and believe your company is stable.” This strong
position allows him to constantly check up on the services and
value he’s providing his customers. Keep this statement in mind
as we go through the rest of the seven steps, because
internalizing this mantra is the key to a solid plan. [Read more…]