Inbound Marketing: What is it and How Can it Help You Grow Your Business?

What is Inbound Marketing?Here are some interesting stats about Inbound Marketing

  • According to Search Engine Journal, leads obtained through Inbound Marketing cost 61% less than those obtained through traditional outbound marketing.
  • Nearly 60% of Marketers have adopted Inbound Strategies (Source: Hubspot)
  • Companies that Blog generate 55% more website visitors, 97% more inbound links and 434% more indexed pages than those that don’t.

So what exactly is ‘Inbound Marketing’? That’s a good question and one that many marketers and business owners are still trying to figure out. Although the term has been around for almost 10 years, it continues to create some confusion.

Is it Search Engine Optimization? Social Media Marketing? Content Marketing?

It actually incorporates all these disciplines and more… [Read more…]

Do You Make These 21 Mistakes on Your Facebook Page?

Do you make these 21 mistakes on your Facebook pageDo you have a Facebook page for your business?

Are you happy with the results you’re getting from it?

If you are a new to social media, setting up a Facebook page can be a little daunting. It’s easy to make silly mistakes which can seriously affect its performance.

In this post, you’ll find a list of 21 mistakes we often see on Facebook pages, mistakes that you can easily correct to improve the page’s overall performance. You’ll get more likes, more comments, more shares, more engagement and more traffic to your main website. Sounds good doesn’t it? [Read more…]

Backblaze: A Cheap and Easy Online Backup Service to Keep Your PC Data Safe

Backblaze online backupHave you ever lost the valuable data and information stored on your PC?

What would happen if your hard-drive crashed, you accidentally spilt coffee on your Pc or your laptop was stolen from your car?

I don’t know about you, but in my case, it would be a complete DISASTER!

So how can you eliminate this risk, or at least substantially minimize it? By backing up all your data. I’ve looked into this before and even backed up a lot of the files on my laptop to a, rather large, flash drive; however, this is neither practical, or efficient.

I think I may have found a cool solution: A cheap and easy to use online backup service called Backblaze.

The tagline on their website says it’s “Online Backup Made Easy” and I couldn’t agree more! [Read more…]

Can You Increase Your Pinterest Engagement by 275%?

Pinterest EngagementPinterest is one of the newer kids on the block when it comes to social media networks; however, this hasn’t stopped the image based phenomenon from shooting to an incredible 70 million members in just 4 years!

According to Neil Patel, Pinterest generates four times more money per click than Twitter and 27% more than the mammoth of all social networks, Facebook. A social media network with this many users and the potential to generate massive income for your business, certainly warrants attention and you’ll want to make sure you – at least – check out what Pinterest has to offer, especially if your target market is women; Pinterest’s user base is 80% women! [Read more…]

7 Simple Ways to Retain Your Best Employees and Continue Providing Excellent Service to Your Customers

7 Simple Ways to Retain Employees

Why should you worry about employee retention? Does it really make a difference to the customer service you provide to your clients and customers? The short answer to that last question is YES!

Companies that retain their best employees – and are known for their exceptional customer service – will find that they also retain their customers as well. Why? Because your customers want the value and reliability they’re used to getting from you and your team. They do not want to have to deal with new employees they are unfamiliar with. All trust you’ve worked so hard to build up with them would need to be earned again!

Perhaps the most important reason is that replacing employees is going to cost you a hell of a lot more than some simple training to get your new recruits up to speed. Think of all the knowledge the ‘outgoing’ employee is taking with them and the time, effort and monetary investment it’s going to cost you to replace that know how. [Read more…]

A Social Media Checklist for Busy Small Business Owners [Infographic]

Social media checklist

Marketing a small business is tough work especially in today’s social media dominated arena. You’ve probably set up accounts on all the major social networks but are now faced with the daunting challenge of keeping them all updated with useful and relevant content!

I know I certainly feel overwhelmed and frustrated at times as the challenge of keeping up with my social media obligations gets the better of me. That’s why I was delighted to come across this fantastic printable Social Media Checklist by The Whole Brain Group .

As you’ll see below, this simple checklist offers suggestions and ideas to help you maintain a consistent and effective presence on the top social media sites as well as on your own blog (You do have a blog don’t you?) [Read more…]

10 Simple Email Formatting Tips for Small Businesses [Infographic]

Are you using email marketing to help sell your products or services? Do you think you are structuring and formatting your emails for best results?

When it comes to formatting an email, the possibilities are endless; it can actually be quite frustrating to come up with a format and style which resonates with your email subscribers. Well, that’s what this Infographic is for, to make it easier for you to format your emails and obtain the best return on investment from your email marketing efforts.

The 10 tips outlined in the Infographic below include practical ideas on how to format your emails, what to send to your email list and making offers which your readers will act on. [Read more…]

Color Psychology in Business & Marketing: The Definitive Guide

Color Psychology in Business & MarketingEver wonder why companies use certain colors in their branding and marketing?

I certainly have. I was so curious about the use of color psychology in the business world that I decided to do a little research and find out exactly what using specific colors means for a brand.

Below I’ve summarised and explained the meanings behind some of the main colors used in marketing  – how it affects your potential customer – and how use of each color contributes to the purchasing decision. [Read more…]

26 Reasons your Small Business Needs to use Social Media

Social Media

Are you still trying to determine the value of Social Media for your small business?

Have you jumped on the bandwagon and set up profiles on some of the more popular social networks (Facebook, Twitter, etc) but are not really sure of why and, more importantly, don’t have a clue of what you are doing?

It’s tough for small businesses to find the time needed to establish a proper presence on social networks and often one wonders whether it’s really worth it.

A while back I came across a great infographic which clearly outlined the reasons a small business needs to be using Social Media for growth. The guys at Trecebits.com (a great Spanish Blog about Social Media and Journalism 2.0) did such a great job that I thought I’d use some of their arguments as the basis for this blog post – that and the fact that the infographic is in Spanish so many of you probably wouldn’t understand it anyway 😉 [Read more…]

A Beginners Guide to Online Marketing [Infographic]

Are you feeling overwhelmed by this whole ‘Online Marketing’ thing?

There is no doubt that for a small business to survive in the ultra competitive marketplace, you have to get up to speed with the most important aspects of Online Marketing  and try and work out how you can apply these strategies to explode your businesses growth.

Trouble is, where do you start? There’s just so much information and so many different areas you need to know about… Social media, email marketing, Search Engine Optimization, Pay-per-click advertising, content marketing, lead generation, conversion and lots more!

A while back I came across an awesome Infographic created by the guys at Unbounce. This fantastic resource breaks down (in a timeline) the impact of relevant online marketing techniques and strategies over time and shows how they are all tied together by one important and indispensable feature: The landing page. [Read more…]