I’ve just got back from a rather disappointing shopping trip. My task today was to find a new adaptor for my laptop – should have been simple enough – however, another less than satisfactory Customer Service Experience left me realising how easy it is for a business to lose a customer.
Let me explain: I live in Spain – a country which is not known for excelling in Customer Care! – I decided to go to a well know store which specialises in electrical appliances; usually good value for money and OK service. I went straight to the computer department and decided to ask a young guy – who I thought was an attendant – where I could find the adaptors. It turns out that he actually worked in the warehouse and was just replacing some items. Now, he could easily have told me that he couldn’t help me and that I should find a customer service representative; however, I was pleasantly surprised when he proceeded to escort me and find someone who could help me. [Read more…]