Why Your Business Needs a Blog: 23 Compelling Reasons

23 compelling reasons to start a business blog Does your business have a blog?

Have you delayed taking the plunge because it’s just too much work or don’t have the technical expertise to get a blog up and running and, to then, maintain?

Whilst I’m not going to deny the fact that business blogging is hard work – at least doing so properly – there are a few stats you need to be aware of before you discard blogging from your marketing toolkit.

This interesting article on the Hubspot Blog highlights some fascinating stats about blogging: [Read more…]

Inbound Marketing: What is it and How Can it Help You Grow Your Business?

What is Inbound Marketing?Here are some interesting stats about Inbound Marketing

  • According to Search Engine Journal, leads obtained through Inbound Marketing cost 61% less than those obtained through traditional outbound marketing.
  • Nearly 60% of Marketers have adopted Inbound Strategies (Source: Hubspot)
  • Companies that Blog generate 55% more website visitors, 97% more inbound links and 434% more indexed pages than those that don’t.

So what exactly is ‘Inbound Marketing’? That’s a good question and one that many marketers and business owners are still trying to figure out. Although the term has been around for almost 10 years, it continues to create some confusion.

Is it Search Engine Optimization? Social Media Marketing? Content Marketing?

It actually incorporates all these disciplines and more… [Read more…]