Color Psychology in Business & Marketing: The Definitive Guide

Color Psychology in Business & MarketingEver wonder why companies use certain colors in their branding and marketing?

I certainly have. I was so curious about the use of color psychology in the business world that I decided to do a little research and find out exactly what using specific colors means for a brand.

Below I’ve summarised and explained the meanings behind some of the main colors used in marketing  – how it affects your potential customer – and how use of each color contributes to the purchasing decision. [Read more…]