The importance of a Customer Relationship Management System (CRM)

The general focal point of business has been the product itself and the belief that a good product would always sell.  That is now changing and business is taking a new approach – Customer Relationship Management (CRM) – switching the main focus from the product to the customer.  If you have the product a customer wants and offer the service they require at the correct price then they will buy from you. [Read more…]