10 Simple Email Formatting Tips for Small Businesses [Infographic]

Are you using email marketing to help sell your products or services? Do you think you are structuring and formatting your emails for best results?

When it comes to formatting an email, the possibilities are endless; it can actually be quite frustrating to come up with a format and style which resonates with your email subscribers. Well, that’s what this Infographic is for, to make it easier for you to format your emails and obtain the best return on investment from your email marketing efforts.

The 10 tips outlined in the Infographic below include practical ideas on how to format your emails, what to send to your email list and making offers which your readers will act on. [Read more…]

A Beginners Guide to Online Marketing [Infographic]

Are you feeling overwhelmed by this whole ‘Online Marketing’ thing?

There is no doubt that for a small business to survive in the ultra competitive marketplace, you have to get up to speed with the most important aspects of Online Marketing  and try and work out how you can apply these strategies to explode your businesses growth.

Trouble is, where do you start? There’s just so much information and so many different areas you need to know about… Social media, email marketing, Search Engine Optimization, Pay-per-click advertising, content marketing, lead generation, conversion and lots more!

A while back I came across an awesome Infographic created by the guys at Unbounce. This fantastic resource breaks down (in a timeline) the impact of relevant online marketing techniques and strategies over time and shows how they are all tied together by one important and indispensable feature: The landing page. [Read more…]

Five Great Reasons to use Email Marketing to Increase Sales

Do you own an online business or is it a more traditional “Brick and Mortar” store? Either way, you need to be using email marketing for your business. It is important that you be in regular contact with your clients, whether it be to communicate a special promotion or simply to give them interesting information related to your market and product. Skeptical? Then have a look at these five reasons for using email marketing in your daily business activities. [Read more…]