Customer Testimonials – How to Use them to Your Advantage

Why do people buy products or services? It could be for a number of reasons, for example, because a specific product or service fills an emotional need. We might also buy because we like the actual person or personality behind a product or company or because a sales person has done a really good job in persuading us! [Read more…]

How to Use Customer Testimonials To Your Advantage

People buy for a number of reasons. We buy because we like the personality behind a product or company. We buy because the product or service taps into an emotional need and we buy because experts tell us to – credibility and authority. [Read more…]