A Book That Will Help You Create an Awesome Name For Your Brand

Hello My Name is Awesome Book ReviewI always thought that coming up with names for products and brands was a highly skilled and complex process that was better left to the wizards of the written word.

That was until I came across a fabulous book: Hello, My Name is Awesome: How to Create Brand Names That Stick by Alexandra Watkins, a former award-winning advertising copywriter and the founder of naming agency Eat My Words.

Don’t get me wrong, finding the perfect name for your business still requires hard work, extensive research and considerable investment in time; however, this fantastic little book (it’s under 100 pages) delivers knowledge and insights which will allow anyone to come up with ‘awesome’ brand and product names, even those with limited creative skills. [Read more…]

Color Psychology in Business & Marketing: The Definitive Guide

Color Psychology in Business & MarketingEver wonder why companies use certain colors in their branding and marketing?

I certainly have. I was so curious about the use of color psychology in the business world that I decided to do a little research and find out exactly what using specific colors means for a brand.

Below I’ve summarised and explained the meanings behind some of the main colors used in marketing  – how it affects your potential customer – and how use of each color contributes to the purchasing decision. [Read more…]