A Beginners Guide to Online Marketing [Infographic]

Are you feeling overwhelmed by this whole ‘Online Marketing’ thing?

There is no doubt that for a small business to survive in the ultra competitive marketplace, you have to get up to speed with the most important aspects of Online Marketing  and try and work out how you can apply these strategies to explode your businesses growth.

Trouble is, where do you start? There’s just so much information and so many different areas you need to know about… Social media, email marketing, Search Engine Optimization, Pay-per-click advertising, content marketing, lead generation, conversion and lots more!

A while back I came across an awesome Infographic created by the guys at Unbounce. This fantastic resource breaks down (in a timeline) the impact of relevant online marketing techniques and strategies over time and shows how they are all tied together by one important and indispensable feature: The landing page. [Read more…]