Engage Every Customer – One Touchpoint at a Time

 

 

Engage Every Customer – One Touchpoint at a Time
By Bryan K Williams

Engaging your customers is not rocket science. With all of the articles, books, blogs, videos and conferences that are available, it can seem that creating an engaging service experience requires a lifetime worth of training. Not true. If you asked me, “how can we improve our service tomorrow?”, I would advise you to begin with your touchpoints. I’m sure that you have heard this word before, but I’ll go ahead and define it anyway. [Read more…]