A Beginner’s Guide to More Effective Marketing

Do you find yourself spending vast amounts of time and money on marketing only to find that your efforts have been practically wasted and you have no new business to show for it? You are not alone – this situation is common amongst small business owners and entrepreneurs, actually it’s common in all types of company, even the larger ones. Successful marketing of your business depends on [Read more…]

Key Tips to Help you Prepare a Small Business Marketing Strategy

As a small business owner or entrepreneur you are often limited as to the resources- both financial and physical – that you have access to for Marketing. This lack of resources should not detract you from your objective of creating a powerful marketing strategy. Small businesses can compete with larger, more powerful market players but you need to focus on winning small battles in niche markets rather than the war in a larger market. It’s all about leveraging your key strengths as a small business owner and using them to your advantage. [Read more…]

A Free and Easy Marketing Tip

Believe it or not, there are things we do every day that can actually help us in marketing our business.One of these “things” is something that most of us end up wasting hours of time on…..e-mail. [Read more…]

5 Tips on How to Use Visuals to Market Your Business and Your Products

We tend to be very visual people and often make purchasing decisions based on an image alone.  Our vision is our primary sense and we tend to rely on it to make quick assumptions about people and products.  This means image can play a strong role in both the branding of your business as well as your profitability.  Here are 5 tips on how to use great visuals to market your business and your products. [Read more…]

Strategic Marketing: Seven Steps to Effective Marketing

Step 1: Focus on your core product.

An Arizona Advertising pro told me that a very successful
e-newsletter entrepreneur has built his business around this
mantra: “Prospects buy when they trust your value is applicable
to them and believe your company is stable.” This strong
position allows him to constantly check up on the services and
value he’s providing his customers. Keep this statement in mind
as we go through the rest of the seven steps, because
internalizing this mantra is the key to a solid plan. [Read more…]