How to Quickly Set Up a Pinterest Business Account and Verify Your Website

How to set up a Pinterest Business AccountHave you considered using  Pinterest Marketing to promote your business and help drive qualified traffic to your website?

With over 100 million active users and growing rapidly, it’s a social network you can’t afford to ignore. Here’s a few eye-opening stats:

  • 93% of pinners use Pinterest to plan Purchases
  • 87% of pinners have purchased something because of Pinterest
  • Only 5% of U.S small businesses are using Pinterest at the moment. Could this be an opportunity for you to jump ahead of your competition and dominate your market in this visual platform?

Source of the above stats (and a great place to see more Pinterest business related statistics): [Read more…]

Who Else Wants to Increase Their Instagram Engagement by 182%?

How to increase engagement on InstagramAs with any major Social Media network or platform, high engagement levels are critical for ongoing success and growth on Instagram.

As one of the fastest growing social platforms – over 200 million users – Instagram boasts user engagement levels which are 15 times greater than those on Facebook and a staggering 40 times more than on Twitter. It truly is a social media monster which provides outstanding customer engagement potential, whether you use it as a standalone social network or you combine and sync it with other social media accounts.

So can you really increase Instagram engagement by 182%? Well, Neil Patel certainly believes you can and in the Infographic embedded below he outlines the simple steps you need to take to do achieve this massive boost in engagement. [Read more…]

How to Improve the Performance of Your Facebook Page Using a Simple Free Tool

LikeAlyzer ReviewDo you want to improve the performance of your Facebook page?

Are you struggling to get engagement and increase Likes on your page?

It’s no secret that Facebook ever-changing algorithm is making it extremely difficult for businesses to get their status updates seen by their fans without having to pay for the privilege! However, there are certain things you can do to optimize your Facebook Page and increase engagement (which leads to more newsfeed exposure).

Well, today I’m going to tell you about a simple online tool which will help you get your Facebook page back on track and producing results for your business, and the best thing about it is that it’s completely free! [Read more…]

Inbound Marketing: What is it and How Can it Help You Grow Your Business?

What is Inbound Marketing?Here are some interesting stats about Inbound Marketing

  • According to Search Engine Journal, leads obtained through Inbound Marketing cost 61% less than those obtained through traditional outbound marketing.
  • Nearly 60% of Marketers have adopted Inbound Strategies (Source: Hubspot)
  • Companies that Blog generate 55% more website visitors, 97% more inbound links and 434% more indexed pages than those that don’t.

So what exactly is ‘Inbound Marketing’? That’s a good question and one that many marketers and business owners are still trying to figure out. Although the term has been around for almost 10 years, it continues to create some confusion.

Is it Search Engine Optimization? Social Media Marketing? Content Marketing?

It actually incorporates all these disciplines and more… [Read more…]

A Social Media Checklist for Busy Small Business Owners [Infographic]

Social media checklist

Marketing a small business is tough work especially in today’s social media dominated arena. You’ve probably set up accounts on all the major social networks but are now faced with the daunting challenge of keeping them all updated with useful and relevant content!

I know I certainly feel overwhelmed and frustrated at times as the challenge of keeping up with my social media obligations gets the better of me. That’s why I was delighted to come across this fantastic printable Social Media Checklist by The Whole Brain Group .

As you’ll see below, this simple checklist offers suggestions and ideas to help you maintain a consistent and effective presence on the top social media sites as well as on your own blog (You do have a blog don’t you?) [Read more…]

26 Reasons your Small Business Needs to use Social Media

Social Media

Are you still trying to determine the value of Social Media for your small business?

Have you jumped on the bandwagon and set up profiles on some of the more popular social networks (Facebook, Twitter, etc) but are not really sure of why and, more importantly, don’t have a clue of what you are doing?

It’s tough for small businesses to find the time needed to establish a proper presence on social networks and often one wonders whether it’s really worth it.

A while back I came across a great infographic which clearly outlined the reasons a small business needs to be using Social Media for growth. The guys at Trecebits.com (a great Spanish Blog about Social Media and Journalism 2.0) did such a great job that I thought I’d use some of their arguments as the basis for this blog post – that and the fact that the infographic is in Spanish so many of you probably wouldn’t understand it anyway 😉 [Read more…]

A Beginners Guide to Online Marketing [Infographic]

Are you feeling overwhelmed by this whole ‘Online Marketing’ thing?

There is no doubt that for a small business to survive in the ultra competitive marketplace, you have to get up to speed with the most important aspects of Online Marketing  and try and work out how you can apply these strategies to explode your businesses growth.

Trouble is, where do you start? There’s just so much information and so many different areas you need to know about… Social media, email marketing, Search Engine Optimization, Pay-per-click advertising, content marketing, lead generation, conversion and lots more!

A while back I came across an awesome Infographic created by the guys at Unbounce. This fantastic resource breaks down (in a timeline) the impact of relevant online marketing techniques and strategies over time and shows how they are all tied together by one important and indispensable feature: The landing page. [Read more…]

5 Easy Ways to Use Social Media to Generate Traffic to Your Website

There is no doubt that the internet is a tool used for social interaction; there are hundreds, if not thousands of social networks and social media sites. Facebook, Twitter, Linkedin, Myspace; the list is endless.

As an entrepreneur or small business owner, you can cash in on this social media boom and use these sites to help drive traffic to your website. In some cases the traffic can be very targeted and in others not so much; it all depends on the social media sites you focus your efforts on. Here are five ideas you might want to take action on to get potential clients or customers to your business website. [Read more…]

Social Network Advertising – Why you Should be Doing It

To run a successful business, whether it’s traditional or online, it helps to keep up with current technology.  More importantly, learning to use the latest technologies to your advantage.  One great tool that savvy business owners are using to promote themselves is social networking. [Read more…]