Strategic Marketing: Seven Steps to Effective Marketing

Step 1: Focus on your core product.

An Arizona Advertising pro told me that a very successful
e-newsletter entrepreneur has built his business around this
mantra: “Prospects buy when they trust your value is applicable
to them and believe your company is stable.” This strong
position allows him to constantly check up on the services and
value he’s providing his customers. Keep this statement in mind
as we go through the rest of the seven steps, because
internalizing this mantra is the key to a solid plan. [Read more…]