Inbound Marketing: What is it and How Can it Help You Grow Your Business?

What is Inbound Marketing?Here are some interesting stats about Inbound Marketing

  • According to Search Engine Journal, leads obtained through Inbound Marketing cost 61% less than those obtained through traditional outbound marketing.
  • Nearly 60% of Marketers have adopted Inbound Strategies (Source: Hubspot)
  • Companies that Blog generate 55% more website visitors, 97% more inbound links and 434% more indexed pages than those that don’t.

So what exactly is ‘Inbound Marketing’? That’s a good question and one that many marketers and business owners are still trying to figure out. Although the term has been around for almost 10 years, it continues to create some confusion.

Is it Search Engine Optimization? Social Media Marketing? Content Marketing?

It actually incorporates all these disciplines and more… [Read more…]