The Importance of a Having a Unique Selling Point

So, you’ve thought about your business, picked your niche, and now you’re ready to get started. Before you do anything else, try the following;  go to Google and type in the keywords that apply to your business. Unless you are selling or promoting something really unique and different, chances are, you’re going to find quite a few hits for your search. Think about it, these are all people you’re going to be competing with. The key to succeeding in your business is having a USP – a unique selling point. [Read more…]