The correct choice of keywords is one of the most significant factors in the success of e-commerce. In an ideal world you will use keywords that have high demand and low supply but the majority of us are unaware of how to find these little gems. Most people are conscious of their importance but unsure of why or how to incorporate them successfully.
As well as show the feasibility and supply and demand for your subject matter, keywords will also help you to optimize your site for the search engines, helping you establish the type of content your readers are looking for.
The main principle of keywords is to find words or phrases everyone is searching for that are not found on too many websites. To find these “jackpot” words takes a great deal of research, but once you find them you’re made. Here’s how to go about it:
1) Choice of basic keywords
Choose a main topic that refers to your business – if your business is ‘Coffee Makers’ you would start with that basic keyword. However, that is most probably a very common keyword and not a good one to use if you’re just starting up as you will have an uphill struggle optimizing your site. You’ll do far better if you choose more specific keywords, such as “Italian-Made Coffee Makers” or “Single-Serving Coffee Makers”.
2) Find the all-important specific keywords with high demand and low supply
Visit adwords/google.com/keywordtoolexternal. When you enter your keyword or keyword phrase, a list will appear showing possible keywords, their supply and demand data in the form of advertiser competition, and the approximate search volume. Ideally you need to find the keyword that comes up least with advertisers and has a high search volume. This means that a large number of people are searching for your keywords but few businesses target them. Good demand and low supply is what it’s all about.
Another service you can use to search for keywords isWordtracker.com. This is a subscription-based service that will give you information on the number of searches for your particular keyword phrase, how many searches they predict (the higher the number the better), how many pages Google lists for that search term, and a number called KEI or Keyword Effectiveness Indicator – again, the higher the better.
So now you have the essential requirements – a list of specific keywords with high demand and low supply – it’s time to make use of these tools, write the subject matter, optimize your website for them and start directing as much web traffic to your site as possible.