Are you feeling overwhelmed by this whole ‘Online Marketing’ thing?
There is no doubt that for a small business to survive in the ultra competitive marketplace, you have to get up to speed with the most important aspects of Online Marketing and try and work out how you can apply these strategies to explode your businesses growth.
Trouble is, where do you start? There’s just so much information and so many different areas you need to know about… Social media, email marketing, Search Engine Optimization, Pay-per-click advertising, content marketing, lead generation, conversion and lots more!
A while back I came across an awesome Infographic created by the guys at Unbounce. This fantastic resource breaks down (in a timeline) the impact of relevant online marketing techniques and strategies over time and shows how they are all tied together by one important and indispensable feature: The landing page.
Take your time and study the infographic which is full of great tips on how to get started in Online Marketing and learn how each of the intricate pieces blend together to create a complete and effective online strategy.
Be sure to look out for ‘explosions’ on the timeline which indicate events in the matching channel and the ‘pentagons’ which illustrate the use of the all important landing page in each stage of your online marketing strategy.
Hope this has helped you get a better idea of all the intricate details that make up an effective online marketing strategy. Are you applying any of these strategies in your business? Which ones are working best for you? Let us know in the comments below.